Wednesday, June 20, 2007
Steve Rubel wrote a quick piece published at Ad Age titled, "The Attention Crash: A New Kind of Dot-Com Bust". My favorite quote, "The problem is that human attention, unlike technology, has limits. There are only so many digital inputs we can realistically pay quality attention to in our busy, multitasked lives."
Apparently Scoble has a feature request for a social network application that only a user matching his level of information over-consumption could appreciate. I agree with Ryan on this one, designing for less than 1% of users can only drive the other 99% off a cliff.
Chris Anderson (Long Tail, Wired) has a great talk about how we are moving from economies of scarcity to an age of abundance. Key point for me, what happens when the market drives what is good and what is not based on word-of-mouth and reputation. Consumers are tipping the scales on those producing goods and services. People generating content enter a level playing field with big institutions and it is the user who decides where to devote attention.